혼합현실 기반 가상 마켓 시뮬레이터 설계 및 구현

초록

Mixed Reality(MR) has established itself as an innovative technology that enhances interactions between users and digital environments across various fields, including design, education, and commerce. This paper presents the design and implementation of a Mixed Reality-based virtual market simulator utilizing the HoloLens. The simulator provides users with various functions necessary for the design process, such as shelf placement and product display, within a Mixed Reality environment. Additionally, it supports purchase simulations, allowing users to examine the store layout from a customer's perspective and assess the appropriateness of shelf and product placements. Through this approach, the simulator demonstrates the potential to reduce time and costs in the actual market design process. Furthermore, by leveraging the HoloLens' eye-tracking technology, it enables the visualization of user behavior data, offering insights into consumer behaviors that are challenging to collect in real-world design scenarios.

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