Effects of Hotel Buffet Restaurant Selection Attributes on Hotel Image and Room Use Intention

초록

"This study empirically examined the effects of hotel buffet restaurant selection attributes on hotel image and room use intention. The results are as follows. First, among the hotel buffet selection attributes (food variety, taste and quality, facilities and atmosphere, and service), food variety, facilities and atmosphere, and service had significant effects on physical image, whereas taste and quality did not have a significant effect on physical image. Second, among the hotel buffet selection attributes (food variety, taste and quality, facilities and atmosphere, and service), taste and quality, facilities and atmosphere, and service had significant effects on emotional image, whereas food variety did not have a significant effect on emotional image. Third, the two dimensions of hotel image, physical image and emotional image, had significant effects on room use intention. Fourth, the two dimensions of hotel image, physical image and emotional image, had significant moderating effects on the relationship between hotel buffet selection attributes and room use intention. Overall, facilities and atmosphere and service were identified as the key factors affecting both physical image and emotional image. These findings provide practical implications for hotel buffet management and hotel profitability."

키워드