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Effect Relationships among CSR, Perceived Service Quality, Brand Image and Customer Loyalty : Moderating Effect of Authenticity

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Effect Relationships among CSR, Perceived Service Quality, Brand Image and Customer Loyalty : Moderating Effect of Authenticity
저자
정기한
발행일
2015-10-24
학회명
2015 한국인터넷전자상거래학회 추계학술대회
개최지
부산(한국해양대학교 국제학술관)
학회 개최일
2015-10-23 ~ 2015-10-24

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