한국 호텔의 부정평가에 대한 응답 장르분석
A Genre Analysis of Korean Hotels’Responses to Negative Reviews

초록

This study investigates the issue of how top hotels in Seoul respond to customers’complaints in website by exploring their responses to negative reviews through genre analysis for the purpose of making contribution to hotels and English teaching. The purposes of this study are to identify (1) moves’proper application to the selected texts in comparison with Thumvichit & Gampper(2019) move structure, (2) moves and steps of RNRs and their occurrence frequency by covering a communicative function, and (3) the correlation between moves/steps and formulaic sequences(4-gram clusters) of RNRs and to help English for Specific Purposes writing class. The results showed that (1) the types and the order of application of the move applied in the RNR text were classified into six types, (2) moves/steps were categorized into obligatory, conventional, and optional ones according to the frequency, and (3) there was also a significant difference in the recurrent word combination and frequency of each move/step.

키워드

장르 분석부정평가 리뷰에 대한 답변무브스텝n-그램genre analysisRNRmovestepn-gram
제목
한국 호텔의 부정평가에 대한 응답 장르분석
제목 (타언어)
A Genre Analysis of Korean Hotels’Responses to Negative Reviews
저자
안병길진용우
DOI
10.46449/MJELL.2021.08.26.3.261
발행일
2021
저널명
영어영문학
26
3
페이지
261 ~ 288