ScholarWorks@경상국립대학교

초록

This paper proposed a novel conceptualization of transmedia activism, utilizing the analytical framework of “story-doing” to examine the manner in which digital narratives could effectively mobilize audiences beyond the realm of storytelling, thereby fostering tangible civic engagement. This study draws on films The Swimmers and Don’t Look Up to develop a three-pronged analytical framework comprising emotional immersion, platform-linked action, and networked co-creation. Grounded in foundational theories of transmedia storytelling, this paper advances the field by exploring story-doing not as a corporate strategy, but as a cultural and political practice. It critically interrogates the efficacy of media-initiated activism and considers broader implications for participatory culture and ethical spectatorship in the digital era.

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