산청 구형왕릉·덕양전 관광자원화 모델 : 관(觀)·체(體)·미(味)·인(人) 관점으로

초록

This study proposes a site‑implementable tourism valorization (resource‑development) model for the Royal Tomb of King Guhyeong and Deokyangjeon in Sancheong, structured around the Sight–Experience–Taste–People (觀·體·味·人) framework. Based on a meta‑analysis of prior studies, on‑site diagnostics, and comparative case review, we adopt the causal pathway experience → (perceived) authenticity → satisfaction → loyalty (behavioral intentions) as the core theoretical lens. Sight (觀). Integrate visitor circulation, viewpoints, signage/markers, and interpretive media; intensify the visual encounter through nightscape design and QR/AR‑enabled interpretation. Experience (體). Enhance satisfaction and memorability via non‑intrusive, non‑destructive ritual reenactments, learning‑ and play‑oriented participatory formats, and a two‑tier time–cost design (micro vs. deep‑dive). Taste (味). Translate local identity into a culinary experience through storytelling pairings centered on medicinal herbs and yakseon cuisine, a “royal‑tomb‑view” picnic, and seasonal markets and master classes. People (人). Elevate relationship quality by instituting competency standards for guides across content, delivery, and hospitality; cultivating resident “welcome hosts”; and offering companion‑type packages tailored to party composition. Expected outcomes include increases in visitor satisfaction, revisitation, and word‑of‑mouth; extended length of stay and higher expenditures; and strengthened sense of place and brand equity. Implementation is to proceed under collaborative governance involving Sancheong County, the royal descendants’ association, residents, and the destination management organization (DMO), alongside a KPI‑based performance management system encompassing attractiveness, marketability, visual legibility, and convenience. In conclusion. Predicated on conservation, the integrated Sight–Experience–Taste–People design operationalizes the distinctive value of Sancheong’s cultural heritage into an implementation plan that is measurable and scalable.

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