식품 소비성향에 따른 수산식품 선호도 분석

초록

The purpose of this study was to categorize consumer characteristics according to food consumption propensity and analyze what factors influence seafood preference. First, Cluster analysis was conducted to identify consumer types according to food consumption propensity and five clusters were derived. Next, three types of ordered logit models were constructed and analyzed to understand the factors influencing seafood preference in more detail. And variables such as ‘age’, ‘generation’, ‘education’ and ‘average monthly household income’ were found to have statistically significant effects. Finally, as a result of analyzing the differences in the preference factors for seafood by generation, focusing on the influence of generational variables on seafood preferences, it was found that there are differences in factors that are important when purchasing seafood by each generation.

키워드