주택연금 잠재수요자의 자가 주택 계속거주 의향에 관한 분석

초록

This study analyzed the characteristics of the three AIP(Aging in Place) intention groups for owner-occupied house(voluntary or involuntary continuous residence, voluntary relocation) of the potential participants of the Korean home pension. As a result of the analysis, in the case of the involuntary self-housing AIP intention group, the residential environment and economic situation were very poor, but the willingness to join the trust-type home pension was high. On the other hand, in the case of the voluntary self-housing AIP group, the proportion of residents in rural villages and fishing villages of small and medium-sized cities with a high proportion of single-family homes was high. Lastly, in the case of the voluntary relocation group, it is assumed that there is a high possibility of early termination when subscribing to the Korean home pension, as it appears to be a group living in an apartment and having a high socioeconomic level. Marketing strategies that consider the AIP intentions of potential participants are needed to encourage the participation to the Korean home pension.

키워드