청년의 창업의도는 무엇에 의해 강화되는가: 인문소양의 조절역할과 기업가적 역량의 효과

초록

In the context of rapid advances in artificial intelligence (AI) and an increasing emphasis on social value creation, understanding how entrepreneurial competence and humanistic literacy interact has become crucial for explaining young adults’ entrepreneurial intentions. This study examined the effects of entrepreneurial competencies—self-development, problem-solving, and opportunity recognition—on entrepreneurial intention among 387 young adults, and explored the moderating role of humanistic literacy, encompassing humanism and social value orientation. Hierarchical regression analysis revealed that problem-solving and opportunity recognition had significant positive effects on entrepreneurial intention, suggesting that the ability to address practical problems and identify new opportunities enhances entrepreneurial motivation. In contrast, self-development was not significant, indicating that personal growth focused solely on achievement or competition does not directly translate into entrepreneurial intention. Moreover, humanistic literacy positively moderated the relationships between problem-solving, opportunity recognition, and entrepreneurial intention, but negatively moderated the relationship between self-development and entrepreneurial intention. These findings imply that under strong humanistic and value-oriented perspectives, self-development must be reframed as a process of reflection and social contribution to foster entrepreneurial motivation. Overall, this study shows that entrepreneurship among young adults is evolving from economic success to value-driven and socially embedded action. Accordingly, entrepreneurship education should move beyond skill-based training toward a humanistic, value-oriented learning system that integrates ethical responsibility and social innovation.

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