The Effects of Mobile Payment System on Consumer Attitude and Behavioral Intention

초록

The main purpose of this study is to identify major factors affecting users of mobile payment services. Furthermore, it is to confirm the influence of these factors on the perceived value and trust of the user. In addition, this study examines the importance of perceived value and trust as the main influencing factors of users' continuance intention, and suggests theoretical and practical implications. The constructs of this study were incorporated in existing literature. A total of 7 constructs consisted of 21 measurement items. All items were measured on the Likert 7-point scale. We used SPSS 25.0 and AMOS 20.0 for basic analysis and hypothesis testing. The results of analyzing the data of 232 respondents for the hypothesis test are as follows. Perceived usefulness, facilitating conditions, social influence, and perceived security had a positive effect on perceived value. However, these factors did not significantly affect mobile payment trust. On the other hand, it was analyzed that the perceived value, trust, and continuance intention of users for the mobile payment service have a virtuous cycle.

키워드