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The determinants of home shopping sales in Korea from the producer perspectives
- Lim, H.;
- Kwak, Y.;
- Kim, J.
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0초록
Research on CATV homeshopping as focused on the perspective of the customer, mainly using consumer buying behavior. We believe that further research on producer planning factors is urgently needed. This research aims to isolate variables relating to producers for homeshopping and empirically analyze the impact of those variables upon sale. ? 2009 Springer-Verlag Berlin Heidelberg.
키워드
CATV; Homeshopping
- 제목
- The determinants of home shopping sales in Korea from the producer perspectives
- 저자
- Lim, H.; Kwak, Y.; Kim, J.
- 발행일
- 2009
- 유형
- Conference Paper
- 권
- 62
- 페이지
- 13 ~ 18
- 언어
- ENG
- 발행국가
- 독일
- 분량
- 6 페이지
- ISSN
- P 1865-0929