ScholarWorks@경상국립대학교

초록

This paper investigates financial risk tolerance of potential individual investor. It is easy to secure a sufficient sample number of potential investors and to identify efficient and appropriate investment risk tolerence for potential financial consumers, and analyze the correlation between investment experience and investment intention. Empirical results are as follows. First, there is difference between their own financial risk tolerance perceived by potential investors and financial institutions. Second, the potential investor's asset management experience have a positive (+) effect on the profit-driven tendency among financial risk tolerance, but negative (-) on the safe investment tendency or the aggressive investment tendency. Third, the experience of collecting investment-related information and the indirect investment experience has a negative (-) effect on the profit-driven tendency, while it has a positive (+) effect on the safe investment tendency and the aggressive investment tendency. Fourth, it was confirmed that most of potential individual investors have a risk-neutral tendency, as they had a positive (+) effect on the investment intention in financial assets such as stocks.

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