전략적 민첩성과 조직성과의 관계에서 시장지향성과 혁신역량의 상호작용: 항공우주산업에 초점을 두어

초록

Strategic agility is a continuous development activity and an important component of organizational performance. The role of market orientation and innovation capability is the core of achieving organizational goals. The main purpose of this study is to investigate the effect of strategic agility on organizational performance and to clarify the extent to which market orientation and innovation capability mediate the relationship between organizational agility performance and organizational performance. To achieve the research purpose, a questionnaire was conducted on each research factor targeting 300 managers working in various companies listed in Aerospace Industry. In order to identify the hypothesized relationships, this study tested the related model according to a two-step approach that explores the causal structural relationship according to the measurement model of the structural equation model (SEM). IBM SPSS AMOS29 was used in the hypothesis testing process, and it was confirmed that strategic agility or innovation capability did not have a direct effect on organizational performance, but it was also confirmed that market orientation played an important role in this dynamic relationship structure. On the other hand, innovation capability was found to be not a very important factor in forming a direct or indirect effect on organizational performance. This study is significant in that it is the first empirical study to identify the role of market orientation and innovation capacity in the Saudi industrial sector. In practical terms, this study will have a significant impact on the R&D process and the direction of marketing managers, and will provide key insights and predictions for managers to make key business decisions. It is believed that simply recognizing the importance of strategically utilizing market orientation, which has been neglected in improving organizational performance, will greatly contribute to forming the strategic direction of the industry.

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