판매유형 분석을 통한 B2C 온라인 수출활성화 방안

초록

Recently, the increase of B2C online trading transaction has changed the existing B2B– centric e-Trade paradigm with trade retailing phenomenon, forming a new trading paradigm and also diversified sales types of online trade. Therefore, the purpose of this study was to prepare a plan for promoting online exports through the analysis of various sales types of B2C online exports. The Plans were proposed as follows. First, it is necessary to establish a specialized marketing strategy for each sales type. Second, it is required to improve the laws and regulations related to B2C on-line trade. Third, the establishment and operation of the system for the professional support institution related to B2C online trade is required. Fourth, we need to build an integrated platform for B2C online export. Finally, in order to increase B2C online exports, systematic management and support for each sales type will be needed.

키워드