여가몰입과 창업가적 심리역량이 창업기회인식에 미치는 영향: 여가활동 경력의 조절효과를 중심으로

초록

This study extends prior entrepreneurship research, which has mainly focused on entrepreneurs' internal competencies, by examining how potential entrepreneurs' everyday leisure experiences are transferred into entrepreneurial opportunity recognition. Drawing on the resource-based view, this study analyzes the effects of leisure flow, risk-taking propensity, self-efficacy, self-control, and perceived usefulness of entrepreneurship support programs on entrepreneurial opportunity recognition. Group-wise regression analyses and tests for parallelism were also conducted to examine subgroup patterns and differences in regression coefficients. Using survey data from 180 potential entrepreneurs in Jinju and the Gyeongnam region, the results show that leisure flow, risk-taking propensity, self-efficacy, and perceived usefulness of entrepreneurship support programs have significant positive effects on entrepreneurial opportunity recognition. In contrast, self-control has a significant negative effect, suggesting that excessive self-regulation may constrain creative opportunity recognition at the early stage of entrepreneurial cognition. Although group-wise regression results showed some variation across subgroups, tests for parallelism revealed that most coefficient differences by personal characteristics were not statistically significant. A significant difference appeared only in the effect of leisure flow according to leisure activity experience. Specifically, leisure flow had a stronger effect among respondents with four or more years of leisure activity experience than among those with less than four years. These findings suggest that leisure flow can serve as a psychological resource for opportunity recognition, but its effect is strengthened when leisure experience is sustained long enough to accumulate domain-specific knowledge and practical familiarity.

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