The Effect of Housing Choice Factors on Residential Satisfaction, Country Image and Continual Residence Intention: Focusing on Foreigners Dispatched to Defense Contractors

Abstract

The purpose of this study is to investigate the effects of housing choice factors on the residential satisfaction and the country image and the permanent residence intention of foreigners dispatched to defense contractors in Korea. A total of 105 questionnaires were used for the analysis, and SPSS 22.0 and AMOS 22.0 were used for the hypothesis test. The specific analysis method was frequency analysis to confirm the characteristics of the sample, and the composite reliability and variance extraction through the confirmatory factor analysis. In addition, correlation analysis was conducted to confirm the discriminant validity. Finally, covariance structure analysis was performed for hypothesis testing. In addition, in-depth interviews were conducted with the staff in charge to interpret the results of the empirical analysis. The results of this study are summarized as follows. First, among the housing choice factors, education and cost had a significant effect on residential satisfaction, but the location did not have a significant effect on residential satisfaction. Second, it was analyzed that residential satisfaction had a significant effect on the country image, and foreigners who were satisfied with their housing had a positive effect on the image of the dispatched country. Finally, it was analyzed that residential satisfaction had a significant effect on the continual residence intention.