The influence of SNS tourism information on city attractiveness and behavioral intention

Abstract

Recently, tourists are using SNS to gather various travel information and communicate with other tourists. It is very important to attract tourists by employing SNS. In addition, the city attractiveness, which can be expressed as a city’s image, impression, emotion, and interest, has been said to be a significant factor in the tourism industry. It would be interesting to see how much of the nature of SNS tourism information affects the formation of city attractiveness and positive behavioral intention. Based on previous studies, the objective of this paper is to find out the relationship between SNS tourism information, city attractiveness, and behavioral intention. 168 questionnaires were used in the final analysis and a structural equation modeling of AMOS 21.0 was performed to test the hypotheses. The results indicated that first, interaction, reliability, and spread of SNS tourism information have a positive impact on city attractiveness but usefulness does not. Reliability has the most impact on city attractiveness, while spread has the least impact. Second, usefulness, interaction, reliability, and spread of SNS tourism information have a positive impact on behavioral intention. Reliability has the most impact on behavioral intention, while interaction has the least impact. Reliability is identified as the most important factor in the formation of city attractiveness and behavioral intention. Third, city attractiveness has a positive impact on behavioral intention. The conclusion section presents the implications and limitations of the study. ICIC International ? 2020