Assessing South Korean Public Opinion on the European Union: Perceptions and Implications

Abstract

This study explores South Korean perceptions of the European Union (EU) in 2021, emphasizing the public's awareness, understanding, and views on its role as a partner for Korea. Survey findings reveal that the EU is predominantly seen as an economic power, with limited recognition of its contributions to global diplomacy, security, or sustainability. South Koreans view European integration primarily through an economic lens, reflecting a stronger interest in trade and economic relations than political or security dimensions. Even a decade after the Korea-EU Free Trade Agreement (FTA), the bilateral relationship is understood mainly economically. These insights underscore the need for the EU to enhance its communication strategies in South Korea, highlighting its broader roles in diplomacy, governance, and global stability to foster a deeper and more comprehensive partnership.