Investigating the Effect of Creating Shared Value on the Performance of Partner Companies and Social Performance

Abstract

This study aims to investigate the relationship between the three sub-factors of CSV, economic value, technical value, and social value on corporate reputation and the impact of corporate reputation on the performance of partner companies and social performance for aviation manufacturers. To achieve the goal of this study, a survey was conducted from September 10th to September 25th, 2019 for employees working at an aviation manufacturing company. The total of respondents are 276 cases, we use only 260 cases for statistical analysis after removing the unfaithful respondents. As a result of the study, first, the paper presented that economic, technical, and social CSV, three sub-factors of CSV, was found to have a positive effect on major corporate reputation. Second, major corporate reputation improves the performance of partner companies and social performance. The findings of the current study provide practical implications for managers. Finally, we proved that CSV is one of the strategy tools for company sustainability development.