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소비자의 식・약용 곤충제품 구입 및 지불의향 분석Analysis of Consumers’ Purchase Intention and Willingness to Pay for Food and Medicinal Insect Products

Other Titles
Analysis of Consumers’ Purchase Intention and Willingness to Pay for Food and Medicinal Insect Products
Authors
박길석김성란김서영노호영김성용김태영
Issue Date
2020
Publisher
한국식품유통학회
Keywords
Insect products; Food neophobia; Purchase intention; Willingness to pay
Citation
식품유통연구, v.37, no.3, pp.19 - 49
Indexed
KCI
Journal Title
식품유통연구
Volume
37
Number
3
Start Page
19
End Page
49
URI
https://scholarworks.bwise.kr/gnu/handle/sw.gnu/7595
DOI
10.47085/KJFME.37.3.2
ISSN
1598-9925
Abstract
The study examines the factors affecting insect product purchase and payment intention by investigating insect product awareness, purchase experience, satisfaction, preference, food neophobia tendency, etc. among adult consumers to propose the measures to promote consumers' insect products consumption. The data obtained through a survey of 802 adult consumers nationwide, and the logistic model and ordered logit model were respectively employed for analysis of insect product purchase intention and willingness to pay for the five kinds of edible and medicinal insect products. As key findings, consumers were more likely to purchase insect products with the higher preference or prior experience, and showed regional differences in their willingness to purchase insect products. Consumers' willingness to pay for five types of edible and medicinal insect products also found differentiation by product according to gender, income level, prior purchase experience, preference, satisfaction, and food neophobia tendency. The consumer's willingness to pay for five insect products is estimated to be about 3% lower than the current price.
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농업생명과학대학 > 식품자원경제학과 > Journal Articles

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Kim, Sung Yong
농업생명과학대학 (식품자원경제학과)
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