The Role of Misogyny in the 2022 Korean Presidential Election: Understanding the Backlash against Feminism in Industrialized Democracies

Abstract

Despite increasing scholarly attention to backlash against feminism, little is known about anti-feminist movements in East Asia. This study examines the 2022 South Korean presidential election campaign, in which the political parties sought to capitalize on political resistance to the perceived advance of feminism. This embrace of male grievance as a political force was arguably led by former People Power Party (PPP) chairman Lee Jun-seok, leading commenters to argue that support for Lee is rooted in misogyny. We examine this claim empirically by drawing on a novel survey to estimate the association between misogynistic attitudes, measured through devaluation, perception of women as manipulative, and distrust, and support for Lee. We find that misogynistic attitudes are positively correlated with support for Lee, but not with presidential vote choice. We interpret this as suggesting that the association between misogyny and support for Lee is a manifestation of the desire for symbolic representation. We discuss the implications of how this association can further influence the gender divide, both in Korea and beyond, and conclude with recommendations for further research.