재활용 원단을 이용한 패션제품에 대한 태도에 영향을 미치는 요인 연구 - 윤리적 소비와 의류 재활용 인식을 중심으로 -

Abstract

The purpose of this paper is to examine the factors influencing on consumers' attitude toward recycled fashion products. The survey was conducted on female consumers between the ages of 20 and 59. 334 responses were analyzed and the results were as follows: First, five factors of ethical consumerism were identified: environmental protection, animal welfare, social responsibility, individual enhancement, and eco-friendly consumption. These factors showed a significantly positive influence on consumers' attitude toward recycled fashion products. In particular, eco-friendly consumption had the highest effect among the five factors. Second, four factors of awareness of clothing recycling were identified: use of, participation in, preference of, and avoidance of clothing recycling. Use of recycled clothing factor had the highest effect among the four factors. Third, the study analyzed the differences between the recycled fashion product purchasing group and the non-purchasing group on the above factors. The purchasing group was found to have more favorable attitude toward recycled fashion products than the non-purchasing group, especially on animal welfare, eco-friendly consumption recognition, recycled clothing use, participation in recycling clothing. This study is meaningful in that it identified the consumers’ attitude toward fashion products using recycled fabric, confirmed their marketability, and suggested methods for making the consumers’ attitude more positive.