An analysis of food culture and technology acceptance for youth: Using a choice experiment and a latent class model

Abstract

The difference in the degree to which consumers accept a new culture depends on a variety of factors that affect each consumer. In order to grasp the acceptance of new food, it is necessary to consider both internal and external influence factors on food acceptance. The experiment was carried out three times with imported potato chips and domestic potato chips that can be easily accessed. Then, we investigated marketing strategies by using the "choice experiment" analysis methodology to identify snack preference.