특성중요도를 활용한 분류나무의 입력특성 선택효과 : 신용카드 고객이탈 사례

Abstract

For the purpose of predicting credit card customer churn accurately through data analysis, a model can be constructed with various machine learning algorithms, including decision tree. And feature importance has been utilized in selecting better input features that can improve performance of data analysis models for several application areas. In this paper, a method of utilizing feature importance calculated from the MDI method and its effects are investigated in the credit card customer churn prediction problem with classification trees. Compared with several random feature selections from case data, a set of input features selected from higher value of feature importance shows higher predictive power. It can be an efficient method for classifying and choosing input features necessary for improving prediction performance. The method organized in this paper can be an alternative to the selection of input features using feature importance in composing and using classification trees, including credit card customer churn prediction.