사회적 경제 기업에 대한 소비자 가치인식과 소셜 임팩트에 관한 연구 : 기업역량과 플랫폼 인식을 중심으로

Abstract

This study endeavors to investigate consumer perception of the values oriented by social economy enterprises and assess the effectiveness of such values in impacting the capabilities and social economy enterprise platform. A further objective is to examine the relationship between social economy enterprises' values and the social positive changes they propagate, and to determine the extent of their influence. The data collection method used for this study was face-to-face surveys. The surveys were administered over a period of 20 days, from October 11 to October 30, 2023. A total of 184 responses were collected and analyzed using various statistical techniques, such as frequency analysis, exploratory factor analysis, confirmatory factor analysis, correlation analysis, and path analysis. The study found that social economy enterprises focus on social, environmental, and regional contribution values to meet consumer needs. These values positively impact the firms' capabilities and social impact. Social and environmental values positively influence platform perception, while regional contribution values do not. These research results may provide useful strategic implications for social venture founders and social enterprise-related practitioners.