디지털 노마드 시대의 청년로컬창업에 대한 근거이론 분석

Abstract

This paper was conducted to improve understanding of how the start-up process affects the local community and how young entrepreneurs build and grow their businesses in the process through analysis of young people who started businesses in the region. The research method was conducted through in-depth interviews with 10 young entrepreneurs who started businesses in the western Gyeongsangnam-do region, where population decline is prominent, and the collected data was analyzed through a grounded theory approach to derive common and meaningful themes between each case. proceeded. As a result of the study, insights were derived about the background of entrepreneurs settling in the region, the motivation for starting a business using local resources, the impact of government and local government support, business strategies for sustainable growth, and the entrepreneurs' personal performance. Through this analysis, we hope to provide important insights into the positive impact local entrepreneurship has on the community and how young entrepreneurs contribute to local development.