분류나무를 활용한 군집분석의 입력특성 선택: 신용카드 고객세분화 사례

Abstract

Clustering analysis is used in various fields including customer segmentation and clustering methods such as k-means are actively applied in the credit card customer segmentation. In this paper, we summarized the input features selection method of k-means clustering for the case of the credit card customer segmentation problem, and evaluated its feasibility through the analysis results. By using the label values of k-means clustering results as target features of a decision tree classification, we composed a method for prioritizing input features using the information gain of the branch. It is not easy to determine effectiveness with the clustering effectiveness index, but in the case of the CH index, cluster effectiveness is improved evidently in the method presented in this paper compared to the case of randomly determining priorities. The suggested method can be used for effectiveness of actively used clustering analysis including k-means method.