A study on the antecedents of revisit intention for korean medical tourism: Focusing on chinese medical tourists

Abstract

This study attempts to investigate the influences of medical service quality, accessibility, cost adequacy, and tourism quality of Korean medical tourism on tourists’ satisfaction and revisit intention, by targeting Chinese medical tourists. For the purpose of empirical study, a survey has been conducted to Chinese medical tourists who have experienced Korean medical services. After eliminating questionnaires with irrele-vant answers and missing values, 264 questionnaires out of 312 questionnaires have been analyzed in hypotheses tests. The results of the study are as follows. First, the factors of medical tourism attributes including quality of medical service, cost adequacy, and quality of tourism have turned out to have positive effects on medical tourists’ satisfaction, while accessibility has not shown significant effect on tourists’ satisfaction. Second, tourists’ satisfaction has a positive effect on revisit intention. ? ICIC International 2021.