The Influence of e-WOM Information Characteristics on Learning Trust and e-WOM Intention Among Online Learning

Abstract

In this study, the characteristics of e-WOM information within non-face-to-face online learning were derived to reveal its impact on online learning trust among online learners, and whether learning trust affects e-WOM. According to the purpose of this study, a survey was conducted on users who experienced non-face-to-face learning to clarify the research hypothesis, using SPSS 20.1 for reliability analysis and AMOS 21 for the collected final samples. Through the empirical analysis results of the research, it can be confirmed that consensus, vividness, and neutrality are influencing factors inducing e-WOM intention and the efficiency of online learning education promotion among online learning students. An empirical and in-depth analysis of online learning education was possible as an important information channel for users through online learning. Based on this, it is expected that use e-WOM will be a meaningful promotion of through non-face-to-face online education use of all online education institutions. ? 2021, Success Culture Press. All rights reserved.