컬러코디네이션 기법이 남성착용자의 인상에 미치는 영향 (제2보)-톤 인 톤 배색을 중심으로-

Abstract

The purpose of this study is to investigate the effect of shirt color, tie color, tone, perceiver' gender on impression formation by applying tone-in-tone coloration of shirt and necktie: coloration of two colors. This experiment was designed to utilize the 2642 factorial designs. and they are shirt color(red, blue), tie color(red, yellow red, yellow, green, blue, purple), tone(vivid, light, dull, dark), and perceiver gender(a male, a female). The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 48 upper body photographs which were color outputs by CAD system(4D-box program). The subjects of this research were 288 male and 288 female college students. There were established impression dimension from factor analysis 27 bi-polar adjectives and investigated the effect of interaction between each variable affected impression formations. The items of the adjectives are classified into 4 Impression dimensions : activity, potency, attractiveness, and tenderness. Shirt color, tie color, tone, and perceiver gender influenced on impression formation. Specially, tie color and tone influenced on the 4 impression dimension greatly by interaction as well as independently. As a result tie is very important clue of impression formation in tone-in-tone coloration of shirt and necktie. Even though tie occupies only a small area in men's clothes it has great effect since it is close to the face.