온라인 지식거래시장에서 지식상품의 가격결정요인에 관한 연구

Abstract

We are in the era of knowledge and information society in which all peoples are undergoing a rapid transformation in the face of the digital information revolution. Korea has a great competency in information technology application, one of them is knowledge e-Marketplace. Everyday, internet users search information and knowledge for their work thirstily and want to obtain an exact item, so they willing to pay for the digital information or knowledge goods. In the digital knowledge exchange market (e-Marketplace), the pricing policy of the digital knowledge products are different from the tangible ones, because the digital production system have different characteristics than the analog production system. The digital products have massive initial development cost but the marginal costs are approximately zero, because the cost of reproduction and distribution is extremely negligible. We need different pricing policy and strategy in the knowledge e-Markeplace. What factors affect to this decision? This paper suggests the factors that affect to the pricing of the information and knowledge goods. The factors are classified into five dimensions, ie., supplier, customer, informediary, intrinsic knowledge value, and market characteristics. Each factor is surveyed through the explorative method and experience in the e-Marketplace trade.