성인 여자 실내용 수영복의 연령대별 착의실태 및 선호도 조사

Abstract

The purpose of this study was to offer basic data for developing a swimsuit that satisfies diverse consumers' needs. Through questionnaire method targeting adult women, it examined the purchase characteristics, the clothing-wearing conditions, and the preference for the indoor swimsuit by age group. The data analysis was carried out the descriptive statistics, frequency analysis, and Crosstabulation by using SPSS 14. The results are as follows. 1. As a result of surveying the purchase conditions in a by age group, the purchase place was used the most in internet shopping for their 20s, in specialty store for their 30s∼50s, and in a store within swimming pool for their 60s. And, given buying swimsuit, women in their 20s∼40s considered the external style and design the most. Women in their 50s considered the motor skill the most. And, women in their 60s considered price and fabric the most. 2. As a result of analyzing the clothing wearing conditions for swimsuit by age group, the wearing period of swimsuit was responded to be 3∼6 months by the majority of age groups, and was responded to be 6∼12 months by their 30s. Also, a reason for selecting brand, which is being worn, was responded to be the reason for high perception level in brand by their 20s, and was indicated to be the highest in the result with saying of the reason for a good match for the body and good shape by their 30s∼60s. Regarding the kinds in bathing cap of being worn, all the age levels were using the silicon bathing cap the most. The breast cap was being used the most the silicon breast cap in a hard type for their 20s∼50s, and the breast cap in the form of being perfectly attached to swimsuit for their 60s. 3. As a result of surveying the preferred form in swimsuit, the thigh line was indicated to be preferred the most high cut for their 20s, middle cut for their 30s and 40s, and low cut for their 50s and 60s. And, neckline was indicated to be preferred the most scoop neckline for their 20s∼50s, and dutch neckline for their 60s. The back view was indicated to be preferred the most X-type from their 20s to 50s, and U-type for their 60s.