대학생들의 섬(도서) 지역에 대한 지식수준 분석을 통한 섬 관광활성화 방안

Abstract

Though many study and research on island tourism have been accomplished, there are not enough study and research on island tourist's knowledge about island tourism. The knowledge is a critical factor in most of decision making problems including island tourism, because it plays an essential role in enhancing decision results and alternatives. The first objective of this study is to identify the status of students' island related knowledge level and the second objective is to analyze the result of their knowledge in the context of one's residential/geographic and experiential factors. The result of this study shows that the relation between one's residential factor and his knowledge is partially rejected except the question of which district has most islands in Korea. And the student's experiential factor which was measured by amount of visiting island was significantly related with common geographic island knowledge and specific provincial island in Korea. Especially the knowledge level of students in Chungcheongnamdo district island was significantly different depending on one's amount of island tourism experience. Base on the result of this study, one's knowledge about the island should be identified and needed to be shared properly within the tourists in order to improve the effects of strategy or policy in island tourism. And also an institutional education program or public relation activity should be implemented to enhance the current island tourist's knowledge level of island tourism in Korea.