인물정보의 구매의도에 관한 연구

Abstract

Since the 1990s, some portal and press websites have provided biographical resource services for the development of profitable business model. However only a few site manage to make money. There are some problems in the business model and operation. The main problem is that the site operator doesn't know the user's intention to buy the digital information products. The purpose of this paper is how the biographical resource service company can improve their service quality to make more profitable business model. This paper tests the hypotheses empirically that the quality of biographical resource service and contents affect perceived usefulness, also that affect user attitude. The mediating variables(perceived usefulness and attitude) affect intention to use, and finally purchase intention.