공급사슬관리의 선ᆞ후행요인 : 시장지향성 접목 및 기업성과에서 신뢰의 조절역할

Abstract

This paper develops a conceptual framework for analysing the antecedents and outcomes of supply chain management by linking marketing perspective to supply chain management. Despite previous academic efforts to examine the distinctive mechanisms of effective supply chain management from various approaches, te role of marketing activity in supply chain management has rarely been analysed. Reorganizing the significance of effective integration between marketing activities and supply chain management for modern firms' sustainable competitiveness, we consider market orientation as the important starting point of supply chain activity, and examine how it contributes to supply chain management and firm performance. Thus, we develop and test a structural model to the study of inter-relationship among market orientation, supply chain orientation, supply chain management and firm performance. The result indicates that supply chain management leads to better performance in some sub-factors of both supply chain management performance and financial performance. In contrast to our expectation, no significant effects of supply chain management on marketing performance has been found. It suggests that the supply chain management is not direct and significant predictor of firms' marketing performance. Finally, the study investigates the moderating role of trust in the relationship between supply chain management and firm performance. We find that the relationship between supply chain management and firm performance, specifically, financial and supply chain management performance, is positively and significantly moderated by the trust. This result suggests that the level of trust among actors involved in supply chain process plays important role for better firm performance since transparent process of information sharing for participants is key success factor for effective supply chain management.