The Effects of Market Orientation, Entrepreneurial Orientation and Social Networks on the Social Performance of Non-profit Organizations

Abstract

The main objective of this study is to analyze the effects of market orientation, the entrepreneurial orientation and the social network on the social performance of non-profit organizations and sector in Korea. In order to test research hypotheses, field survey was designed, and by distributing questionnaire survey data collection was performed. After collecting data, hierarchical multiple regression analysis was performed. As a result, the market orientation and the social network were shown to significant effect on the social performance, the innovativeness of the entrepreneurial orientation was also meaningful. In contrast, the risk-taking of the entrepreneurial orientation was not shown to have a significant effect on the social performance.