정보기술창업기업에서 마케팅 및 연구개발 역량과 경영성과 간의 관계에 대한 연구

Abstract

Information technology based start-up companies are being increased recently in many countries. This study explores the factors affecting performance of information technology based start-up companies. In particular, the effect of the independent factors of customer orientation, marketing professionals' role, use of information technology, technology innovation orientation, and information technology infrastructure was investigated. In addition, two factors of marketing and R&D capabilities were adopted as mediating factors in the analysis of structural equation modeling.