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소셜 미디어 활용에 따른 전자무역 리스크 관리에 관한 연구A Study on e-Trade Risk Management with Social Media
- Other Titles
- A Study on e-Trade Risk Management with Social Media
- Authors
- 김철호
- Issue Date
- 2012
- Publisher
- 한국무역통상학회
- Keywords
- electronic commerce; e-Trade; risk; risk management; social media
- Citation
- 무역통상학회지, v.12, no.1, pp 52 - 71
- Pages
- 20
- Indexed
- KCICANDI
- Journal Title
- 무역통상학회지
- Volume
- 12
- Number
- 1
- Start Page
- 52
- End Page
- 71
- ISSN
- 1738-4354
- Abstract
- As trade companies encounter number of risks in their business, it is very important to control the risks for their stable business. So, I analyze the e-Trade risks with which trade companies confronted, and propose the risk management strategies for them. The results of this study are as follows : First, Changing the risks environment in e-Trade, trade companies have to realize the importance of the e-Trade risks management for successful business. Second, If they fail to control e-trade risks, they will be in a position to very difficult situation which they may not be able to perform their business. So, They should lead to stronger effort to manage the risks for their stable business. Third, Because of a high likelihood for e-Trade risks under social media era, they need to have integrated risks management system for it.
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Collections - College of Business Administration > ETC > Journal Articles
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