온오프 네트워크 구축을 통한 농촌지역 커뮤니티 비즈니스 활성화 방안 연구 : 경남 산청군 민들레 공동체 사례를 중심으로

Abstract

This study intends to find a solution through the activation of community business as a business as a business model of the creation of real satisfaction for the region’s residence. In this study focuses on finding out how community building project, which is recently emerging as a new paradigm of regional development. In the past, we have lived community units, but nowadays many communities have been destroyed by the capitalization and the urbanization even in the rural area. This report studies essential elements needed for successful 'Rural Community Business' through case studies of 'Dandelion Village' in Gyoengsangnamdo. In order to do so, we analyzed this villages according to a theoretical 'Sustainable Community Business Model.' We constructed successful business model of 'Rural Community Business' based on six groups - 'Community Leader,' 'Teamwork,' 'Sustainable Population Influx,' 'Sustainable Voluntary Participations of Community Members,' and 'Sustainable Networking.'