농식품 중소기업의 온라인수출 활성화 방안

Abstract

As non-face-to-face transactions become routine due to the global pandemic, the scale of cross-border e-commerce is also increasing. Despite the expansion of e-commerce scale and online trade, online exports in the agro-food sector are insignificant. Therefore, in this study, to support the increase in added value of the weak agro-food SMEs and the growth into a sustainable global company, the online export revitalization plan of the agro-food SMEs is presented as follows. First, it is necessary to establish an online export strategy for each type of sales. Second, it is necessary to strengthen the digital technology utilization capabilities of related workers, including agro-food SMEs. Third, it is necessary to diversify the product lineup for overseas sales. Lastly, it is about securing price competitiveness through organization and scale-up.