성별에 따른 태블릿 PC의 사용속성이 만족과 구매의도에 미치는 영향

Abstract

As Samsung and Apple's smart products and services have dominated the global market, researches and developments about IT convergence are very active and emerging issues. When a new media is rolled out in public, the researches for analyzing why the media is applied and developed have been preferentially taken, which was based on the theory of the technology acceptance model or usage and satisfaction. However, a lot of smart products and services failed in the process of market diffusion despite high expectations. These failures can be attributed to an insufficient effort to reflect consumer's evaluation for the related smart products This study applies the advanced research of Smart phone’s use attribute into Tablet PC because Tablet PC is the typical device of convergence like Smart phone and it is composed of similar use attributes with Smart phone. In addition, the differences between Tablet PC and Smart phone are also figured out in this study. This study organizes the variables based on the advanced researches about the smart convergence products and services and such variables was studied in the context of Tablet PC, so it can provide the meaningful implication method for building the future marketing strategy. This study shall play a great role in understand how consumers assess the tablet PC and what factors will influence their purchases.