소비자가 구입하는 쌀 가격의 결정요인 분석

Abstract

This paper analyzes the determinants of consumers' purchase prices of riceand their preferences for rice prices. Data sets obtained from the 2013Consumers Survey on Food Consumption Behavior conducted by Korea RuralEconomic Institute were employed in this study. I use an interval regressionapproach to investigate the impacts of consumers socio-demographics, dietarypatterns, and their evaluation of rice attributes on rice purchase prices. Inaddition, I estimate predicted probabilities of selecting purchase prices acrossvarious consumer groups. Estimation results show that among explanatoryvariables, shoppers' age, household size, rice purchasing frequency, dietarylife-styles, and their evaluation of rice quality information are significantlyrelated with rice purchasing probabilities show much different patterns acrossthe price ranges, while the marginal effects of household income have notmuch changed as the income level increase regardless of the price ranges.