우리나라 해외직접판매 활성화를 위한 선결과제

Abstract

According to the expanding of Cross-border B2C e-Commerce such as overseas direct purchase, the balance of trade related to online trade shows deficit. In order to reduce the balance of trade deficit on online trade, it is necessary to invigorate overseas direct sales. Therefore, this study attempted to figure out countermeasures for invigorating Korean overseas direct sales through trend analysis of overseas direct sales and case analysis. There are prerequisites for invigorating overseas direct sales in Korea as follows. First, it is necessary to set up the primary competitiveness such as overseas direct sales related products’ quality. Second, it is required to improve core ability such as global marketing ability for overseas direct sales. Third, it is needed to develop new market such as Middle East or EU beside the areas activating of overseas direct sales such as USA and China. Fourth, it is prerequisite of preparing related law and legal system to support overseas direct market systematically. Especially, it needs an overall information system related to Cross-border B2C e-Commerce. In addition, it is necessary to promote actively through succession cases related to overseas direct sales.