Eliciting User Needs and Design Requirements for User Experience in Fully Automated Vehicles

Abstract

The introduction of fully automated vehicles (FAVs) will change user experiences (UX) in personal transportation. In order for FAVs to become a life enhancing technology, it is required to design vehicular applications and user interfaces based on users' expectations. To this end, we investigated user needs and design requirements. First, we elicited design taxonomy and use cases through literature review and trend analysis. Using these materials, expert interviews (N = 9) and focus group interviews (N = 10) were conducted. Through the qualitative analysis, we obtained twelve categories of user needs and devised design requirements based on the updated design taxonomy. While some of them have been an extension of current experiences in manual driving, completely new demands have also emerged within FAVs. Our findings contribute to designing UX in FAVs by satisfying users' expectations and key values that can guide designers.