기대일치모델을 이용한 스마트폰 만족과 통합충성도에 관한 연구

Abstract

Recently, the domestic smartphone market entered the maturity stage after its growth phase. Combined with smart phone functions, mobile application creates a synergy with its various functions and by extending contents infinitely. The users can continuously add new applications on their smartphones. These various applications offer unique features that were not available in traditional mobile phones, and have the added value of being useful in terms of helping users conduct practical daily matters as well as being entertaining, enjoyable and fun. The samples consist of 226 survey data drawn from a smartphone users. The collected data were analyzed by SPSS 21.0 and AMOS 21.0. According to results of the reliability and validity test, all were found reliable, and all items were included. This study examines the use of smartphone, which is recently becoming a hot item in daily life, and user satisfaction level that compares expectations before use with product performance evaluations after use.