The Determinants of Continuous Usage Intention for One-on-one Online English Education Program

Abstract

Recent development of Information Technology and changes in social paradigm into information society have brought a new vision of education field. Online learning, which is so called e-learning, is one of the new way of learning method beyond space and time. Especially in the foreign language learning field, internet-based learning which is one-on-one setting via computer software has been blowing up in terms of communication-based language acquisition. The main purpose of the study ,therefore, is to figure out the factors of service quality of one-on-one online English education program that may affect learners’ satisfaction and also continuous usage intention which take apart accordingly from the learners’ satisfaction. For this purpose, a survey has been conducted to online users who have experience in online english program from April 16, 2018 to April 29, 2018. The results of the study are as follows. First, the influence of service quality on learners’ satisfaction has been partially adopted. In other words, reliability, responsiveness, assurance, and empathy have shown significant association with learners’ satisfaction, while tangibility has not shown significant association with learners’ satisfaction. Second, the relationship of influence of learners’ satisfaction and continuous usage intention has shown significant association. This study is expected to suggest practical findings and implications for the researchers and practitioners in the industry of one-on-one online English education.