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The impact of brand authenticity on brand attachment, brand loyalty, willingness to pay more, and forgiveness - For Chinese consumers of Korean cosmetic brands -open access

Sun, Hui; Dai, You-Yu; Jeon, Su-Sung; Lee, Rok; Wang, Hongyun; Shi, Xing; Sun, Long; Wang, Yan

ArticleIssue Date2024CitationHeliyon, v.10, no.16PublisherCell Press
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