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Global marketing segmentation usefulness in the sportswear industry

Ko, Eunju; Taylor, Charles R.; Sung, Heewon; Lee, Jooyeon; Wagner, Udo; Martin-Consuegra Navarro, David; Wang, Fanghua

ArticleIssue Date2012CitationJOURNAL OF BUSINESS RESEARCH, v.65, no.11, pp 1565 - 1575PublisherELSEVIER SCIENCE INC
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