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KCI

Factors Affecting Service Product Purchases in Live-streaming Commerce

TRIPURA Bir Bahadur; 김재현; 조성의

ArticleIssue Date2024Citation융합경영연구, v.12, no.4, pp 37 - 49Publisher국제융합경영학회

KCI

Relationship between Content Characteristics, Immersion, and Customer Purchase Intention in Live-streaming Commerce

TRIPURA Bir Bahadur; 김재현; 조성의

ArticleIssue Date2023CitationThe Journals of Economics, Marketing & Management, v.11, no.3, pp 67 - 79Publisher국제융합경영학회

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Browsing by TRIPURA Bir BahadurAuthor

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