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The effect of price fluency and duration framing in price advertisements

Park, Kikyoung; Ryu, Gangseog

ArticleIssue Date2019CitationInternational Journal of Advertising, v.38, no.4, pp 511 - 527PublisherHolt, Rinehart and Winston
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The effects of regulatory focus, processing disfluency, and shopping goals on consumer perceptions of range-of-savings claims in retailers’ mobile ads

Park, Kikyoung; Ryu, Gangseog

ArticleIssue Date2025CitationJournal of Retailing and Consumer Services, v.85PublisherPergamon Press Ltd.
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